Tuesday, January 28, 2014
One event that helps to truly capture both the strength and coordination of an athlete with flawless beauty is figure skating. Those competing are able to keep themselves perfectly balanced on thin blades while racing around the ice dancing and spinning. The performances are often inspirational, and the process these skaters take to reach this level is nothing short of incredible.
The training process
Often from a very young age, figure skaters who have begun to compete on increasingly higher skill levels will wake up before dawn, just to get a few hours of practice in before they attend school. Once school lets out, they're back on the ice, rehearsing and training for several hours before homework and bed.
As with many other elite athletes, homeschooling is not unheard of -- to give these hopefuls more time to train. Olympic dreams are what propel these athletes forward, and when we see them step out on the ice this winter, those years of preparation will come to fruition in that one moment in time.
One of the most important people in the lives of these young athletes is always the coach. Parents, friends, and family members can all offer support along with help getting the skater to their practices and competitions, but no one can compare to the coach when it comes to the potential success of the athlete. There are as many coaching styles and theories as there are people, and no one athlete is guaranteed to work well with a particular coach. The right coach and athlete relationship, however, has the potential to maximize the athlete's career.
What we can learn from Olympic figure skaters
For many business professionals, tasks that don't produce an immediately tangible result (such as marketing or networking) are the hardest to invest their time. Many of us would much rather focus on the business in front of us, even though solid marketing and networking offer us genuine room to grow.
We need to think like figure skaters. When they're getting up at 3:30 or 4:00 am to go train, they don't know for sure they're ever going to see the international stage. It might be years before they have the skills to travel and compete. This doesn't stop them or discourage them. Even when they don't see results right away, they keep trying until they succeed.
Similarly, success in business is never a one-person job. No one person is going to bring a company to the top, and no athlete can will themselves to the gold. In the same way, success in business means being careful and selective about who we choose as partners and allies. Solid partners can make an enormous difference in a company's growth and success, as we're able to trust these allies to have our best interest in mind.
As we all settle on our couches this winter to watch these amazing athletes from around the world, we should remember the work they enthusiastically did to get there, and it should inspire us. We can use that same work ethic to help bring our companies forward until we also obtain the gold.
Wednesday, January 15, 2014
- Guarantee. Not only does a guarantee show confidence in your products, but it also removes the risk of trying your product, giving potential customers the added persuasion to purchase your product over another.
- Instantly, immediately, or fast. We all love fast results or solutions, so it's no surprise that people love instant gratification.
- New. Today's society is always on the lookout for the latest and greatest products available. However, be aware that the novelty of "new" can wear off. After a while, customers often fall back to their familiar, tried-and-true products again.
- Save. Saving money is something that everyone wants to do. Whether you offer an exclusive savings promotion, a discounted package deal, or even a money-saving coupon, your customers will be listening.
- Results. The word "results" also means success. It's a powerful word because of its inherent promise of a better outcome.
- Discover. The word "discover" offers a promise of something more to come. Like unwrapping a gift on your birthday, discoveries always bring a sense of excitement and adventure.
- Easy. People love to purchase things that are easy to figure out, easy to assemble, easy to manage, and so on. The less effort required by the customer, the better.
- Free. Although the word "free" is often overused, it continues to be the number-one attention-getting word. Use it sparingly and only when you truly have something free to offer with no strings attached, such as a free sample, free trial, free shipping, or buy-one-get-one-free deal.
Friday, January 10, 2014
Whatever the need, it seems, an expert is there, ready to help.
One area where expert advice can be especially helpful is your company's marketing. Consulting an expert early in the planning process can not only save you time but also help you hone your campaign so it reaches just the right audience with a message they're ready to hear.
Unfortunately, trends in advertising and marketing can change at the drop of a hat. To make matters worse, what works well for one company or industry might not be right for another. Working with an expert who studies trends, yet also knows how to use more traditional means effectively, will help you decide which trends are worth your time and which to avoid. Their guidance can save you the time and effort involved in chasing bad opportunities.
So where can you find experts to help you grow your business? Start with your key suppliers. After all, helping you become successful is in their best interest, too. The stronger your company gets, the more opportunity your suppliers will have for future revenue growth. So tap their expertise whenever you can.
But how do you know who to turn to and who to avoid? First and foremost, look for experts who understand your goals and business requirements. Stick with those whose advice you trust based on previous experience. And make sure the expert is someone you feel comfortable working with on the project.
When you augment your own staff with a group of trusted experts from other fields, you strengthen your business in the most cost-efficient way. You get expert advice without adding to your payroll or ongoing business expenses. And that's a win for everyone. Follow @buffygrieves